When you are getting started with your Blogging Journey, monetizing it is Important to generate a side income [oh yes, I’m an engineer] or a full-time income. There are many ways to do the same as Affiliate Marketing, Google AdSense and Email Marketing plays an important role in it.
Today we are going to know the Best Free Email Marketing Tools For WordPress I Use in 2019.
Free Email Marketing Tools: #1 Mailpoet
Free Email Marketing Tools: #2 Gmass
How To Send Newsletters With MailPoet WordPress Plugin?
What is MailPoet?
Today, there are dozens of ways to send email newsletters to your subscribers. But most email newsletter solutions are expensive, complicated to set up, and bloated with tons of features you’ll never use.
MailPoet is a free email newsletter plugin for WordPress that is currently used on over 400,000 WordPress websites. In fact, it’s the most popular free newsletter plugin.
But why I am using Mailpoet?
If you are a newbie or just getting started with Digital Marketing or Blogging you need a tool which reduces your manual work and generate automation to send emails & newsletter when someone subscribes to your newsletter.
With Mailpoet we are getting free everything for our first 1000 subscriber and that’s enough for a newbie to understand this online world.
So, you have a WordPress website and you want to send email newsletters to your audience. But with so many options to choose from, where do you begin?
MailPoet is one of the easiest email newsletter plugins for WordPress. So it’s no wonder more than 400,000 WordPress site owners use MailPoet to send welcome emails, notifications about new posts, and email newsletters to their site’s visitors. MailPoet is a breeze to set up. You can get started for free in less than 20 minutes!
There are plenty of email marketing tools that are capable of sending great newsletters.
But MailPoet is a little different in that it’s designed specifically for WordPress. This means you can expect what is literally seamless integration with WordPress.
MailPoet is a freemium plugin that lets you create and deliver newsletters and post notifications from within the WordPress dashboard. Their free plan supports sending emails to 1000 subscribers. Beyond this figure and if you require more advanced features, you’ll have to consider one of their premium plans.
The Free and Blogger Versions
The free version is limited to serving 1000 subscribers which more than enough to get you started.
You’ll be able to access basic statistics that will tell you how your newsletters are performing and you’ll also love the great autoresponder feature. The free plan is very similar to what MailChimp offers and I found the interface for creating the emails to be very similar as well.
MailPoet offers advanced segmentation too – even in its free version, you’ll be able to segment your list based upon factors like opens, clicks etc.
With the Blogger version, there’s no limit to the number of subscribers. Depending upon your plan, you can use it on a single or multiple domains. Also, you get access to lots of advanced features like integration with Google Analytics, checking your spam score, accessing advanced statistics, cleaning your email lists for the bounced emails, premium support, and many more.
While other email marketing tools too can achieve similar results, none of them can be managed from within your site. This is exclusive to MailPoet.
Here’s a short tutorial that describes how to send newsletters right from within your WordPress dashboard.
You can begin by simply naming the campaign and adding a subject line. Once that’s done, you can then move to your email’s main body text.
Sending the automatic newsletter is an interesting and convenient feature.
There are a couple of things that you can specify under this “type option” including:
- You can decide what action will trigger sending the newsletter.
- You can choose to deliver a newsletter whenever there’s a new post.
- You can send an email when a new user is registered.
- You can send an email when a subscriber joins your list.
You’ll also have full control over the frequency – making your newsletter a daily, weekly or monthly event. You can also schedule it to be delivered immediately.
There’s also a provision to select what time of the day you want your letters to be sent.
MailPoet allows you to use simple shortcodes for adding the name of your latest posts, the newsletter’s issue number as well as the total number of posts within the subject line. If you maintain multiple lists, you can select all the lists that you want to deliver each particular newsletter to.
MailPoet’s interface is clean. You can view all the major statistics across your campaigns at a glance. Data for the open rate, click rate, and a total number of unsubscribes is available here as well.
The first thing that you’ll notice while creating your email copy is that MailPoet features easy-to-use drag and drop functionality.
You’ll have all the major email design elements like the content and images conveniently located in the right side menu. All you have to do is drag them into your email area.
As you can see, each element is customizable.
MailPoet, by default, comes with a single theme. If you want more themes, you can download them from their repository. You’ll find both free and premium themes in there. Don’t be discouraged if all you can afford are the free themes – they’re still great. You can view the themes here.
MailPoet’s drag and drop functionality make creating emails quick and easy – you can create a great looking email in just a few with MailPoet.
Configuring the Global Settings
The global settings tab will let you manage several things including setting the sender’s name and email id on the email for which responses should be collected.
Under the sign up confirmation tab, you can edit the default message that is delivered when someone subscribes to your site. You can choose either option – single or double opt-in, although the double opt-in is recommended. By selecting the “enable sign up confirmation”, you’ll activate the double opt-in.
Adding a Sign Up Form
MailPoet lets you add an email sign up form to your widget areas. You’ll be able to find MailPoet’s subscription form widget in the widgets under the appearance tab.
You can place this widget, like other regular widgets, anywhere within a widget area. Integration with popular list building plugins is only possible through add-ons.
If you haven’t created a form, then the default MailPoet’s signup form will be added, although you can create one at this point too.
From here you can also specify the list to which a user should be added upon filling out a particular form.
MailPoet offers 3 options for sharing your newsletters. Let’s go through them one by one.
1. Using your own website:
This is not recommended mainly for the reasons that I just mentioned. You could still choose this option if you have a small list, but there are a lot of risks to consider. Hosting companies often limit the number of emails that can be sent within a day. MailPoet recommends sending about 70 emails per hour. This means that your emails will be delivered at different times. You can decide on the final interval, but the recommended period is 60 minutes.
2. Using Gmail
Again, there is a limitation here. Gmail generally allows a maximum of 500 emails per day and not more than 70 an hour. I selected this option and sent a test mail which I did receive it in my inbox.
I also tried sending a test mail with the PHP Mail option. This test mail also landed right in my inbox. MailPoet mentions that the PHP Mail works with about 95% of servers. While the Sendmail option works well only for about 5% of the servers.
3. Using Third Party SMTP providers
- Elasticemail charges as little as $0.09 for 1000 emails.
- Sendgrid, has lots of plans starting at $9.95 per month for sending about 40k emails.
- Mandrill comes with many pricing plans. You get up to 12k emails free per month.
Do I recommend Mailpoet for Free Email Marketing Tools?
If you want to the ease of managing your email marketing from within your WordPress dashboard, then you don’t have to look any further than MailPoet. It’s easy to use, convenient, and works well.
However eventually, you will require third part support as your list grows in size. This may be in the form of premium add-ons or third party email delivery services. You will find their premium plans somewhat frustrating since you’re paying a premium price that still requires the use of add-ons. Even still, MailPoet is a very affordable option if you’re looking for an email marketing platform with basic functionality.
What is Gmass?
GMass is an email marketing software(Free Email Marketing Tools) that enables users to run campaigns straight from their Gmail accounts. Its features include open tracking, email list building, reports, reply management, and more. We compiled GMass user reviews from around the web and determined that it has generally positive ratings. We also shared its available pricing options.
1. Install the GMass Chrome extension
You can install the extension either from the GMass website or from the Chrome Web store. To install it from our website, just go to www.gmass.co and click on any of the big ADD GMASS TO GMAIL buttons.
Remember to use Chrome. To install it from the Chrome Web Store, go here and click on the ADD TO CHROME button in the upper-right.
2. Connect your Gmail account to GMass
Log into the Gmail account for which you want to use GMass. When you login to Gmail, click any GMass button, and you’ll be prompted to link your Gmail account to GMass.
This is actually the step that creates your GMass account. Simply installing the GMass extension doesn’t create a GMass account. It only makes the buttons appear in your Gmail account.
If you want to bypass the step of logging into Gmail and clicking on the GMass popup, you can also directly link your Gmail account to GMass (just log in to Gmail), which will instantly create a GMass account. Just make sure you install the GMass extension at some point as well.
- Open Google Chrome on your PC or Mac. It’s in the All Apps area of the Start menu in Windows, and in the Applications folder on a Mac.
- Go to https://sheets.google.com. If you’re not already signed in to your Google account, sign in now.
- Click + to create a new spreadsheet. Your spreadsheet will contain a list of the recipients for your mass email.
- Row 1 should be the column headers, e.g. FirstName, LastName, Email, etc. Don’t include spaces or special characters in these headers.
- Input the data for the people you’re emailing. Make sure there’s an email address on each line.
- Click Untitled spreadsheet at the top-left corner of the screen and type a name for the spreadsheet (e.g. Mass Mail).
- Click anywhere else on the sheet to save your changes.Add the email addresses to the spreadsheet. Here’s how:
- Go to https://www.gmass.co. This is a mass email plugin for Gmail that allows you to send up to 50 free emails a day. There are upgrade options if you need to send more than that.
- Scroll down and click ADD GMASS TO GMAIL. It’s the blue button near the center of the page. A pop-up message will appear
- Click Add extension. This installs the plugin and then redirects you to your Gmail account (and a pop-up message).
- Click Connect Gmass Now!. An account screen will appear.
- Click your Gmail account. A confirmation message will appear.
- Click ALLOW. This allows the plugin to access your email and spreadsheets. You’ll be redirected to your Gmail inbox.
2. Sending the Message
- Go to https://mail.google.com. If you’re already at your Gmail inbox, skip to the next step.
- Click the red spreadsheet icon. It’s at the top of the page to the right of the search box. A pop-up will appear.
- Select the spreadsheet that contains your contacts. Click the menu, then select the sheet you just created.
- Click CONNECT TO SPREADSHEET. This creates a new message addressed to the email addresses in your spreadsheet.
The addresses are all in the “To:” field, which means the recipients will all be able to see who else received the message. You can change this in a moment.
- Type the subject and message. Feel free to add attachments, photos, and stylized text as needed.
- Click GMASS. It’s the red button at the bottom of the message. This allows you to send the message to each addressee individually.
This is a more private way to send a mass-mailing, and also prevents people from accidentally responding to everyone.
- Click Send. It’s the blue button at the bottom of the message. This sends the mass message to the addressed recipients.
Also, Check out:
- Best Web Hosting For Small Business – Top #9 Hosting | (2019)
- How to Choose a Domain Name (2019) | #19 Tips & Tools
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SEO’ Digital Marketer and Blogger @ electrobot.co