marketing strategy

How to Write a Marketing Strategy for Your Blog | 2020

Long gone are the days of treating a blog like an online diary.

Those introspective posts certainly have their place, but cannot become the focal point of your blog if you intend on gaining business.

As a matter of fact, it’s important to write smarter now than ever before.

A blog can be a great asset to your business when it is strategized with careful planning and attention to detail.

A well-thought marketing strategy is your ace-in-the-hole when it comes to monetizing your blog.

1. Set a specific purpose or niche

Think about this question often:

What is the purpose?

Specifically stating your blog’s purpose will help you to keep aligned with your business’ vision.

Choose your content, posting schedule, guest bloggers, design, etc. wisely and based on your blog’s specific purpose.

Remember, you want to do one thing really well rather than writing about any subject that interests you.

The more specific you are, the more your audience will increase with people whose interests and values align with your blogs.

For example, writing about gardening if you’re a marketing agency most likely won’t yield a high return of potential clients in need of your services or products.

2. Formulate your SEO keyword strategy

SEO friendly blogs are the blogs that get the most traffic because people are searching for information that your blog may have.

Therefore, you’ll want to create a keyword strategy and tailor your site and post content around specific keywords.

There are a plethora of online resources that can help you here, one of them being SEO blogs (who knew, right?) You can also use a free SEO keyword tool.

3. Define your customer base

Each business has a target audience, so to speak.

Create those personas and write as if you’re writing to your ideal client base.

This is something that has played a vital role in my own business and it helps me to stay on track in many areas.

If you’re able to imagine the real everyday people that you’re trying to reach, then your work will be personable, relatable, and relevant every single time.

You’ll end up keeping these personas in mind as you go through the SEO process both in the blog and on social, or whenever you do any paid advertising.

4. Choose your tactics

This is obviously for the more tactical execution of your marketing strategy.

You’ll want to outline what platforms, channels, etc. you’ll use to gain brand awareness for your blog.

There are three standout ways you can do this, but the unique mix of each one will be specific to you based on that purpose we talked about earlier:

  • Social media posting/audience growth
  • Influencer sharing
  • Guest writing for other blogs

5. Write your Marketing strategy

Now that you’ve got all the pieces in place, you can begin to work them into an actual strategy.

Use this free blog marketing plan template to compile what you’ve got, and to fill in all the rest of the pieces.

Remember, you’re not alone

Sometimes marketing strategies can seem really overwhelming. I’d like to remind you that you don’t have to take your business to the next level by yourself!

There are plenty of people who can help you and empower to you keep going when the going gets tough. If you want more marketing, branding, business, and entrepreneurial wisdom, insight, and empowerment, feel free to check out my own blog here.

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