Social Media websites can drive insanely great traffic to your blog if you have a good social media marketing strategy. But it can drive fair amount of traffic if you just submit blog posts regularly to your social media profiles.
Let’s Get Started with Best Social Marketing Sites…
Social media traffic is as important as organic traffic from search engines as we can’t rely on Google alone. They continue to push algorithmic updates like Panda, Penguin and who knows the next could be Giraffe.
It means that we must diversify the way we get traffic. I’m going to list the top social media and other websites that you shouldn’t ignore or must use as part of your social media marketing strategy.
I’m NOT going to list all the stupid social media or the so called web 2.0 sites out there as I’m going to focus only on sites that can drive traffic to our websites in one way or the other and not for building backlinks.
Here’s the list of 13 Best Social Marketing Platforms to share your Blog Posts (Monthly Active Users)
Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using
Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
This is easily the largest Social Marketing site in the world and one of the most widely used. And, Facebook was perhaps the first that surpassed the landmark of 1 billion user accounts.
Apart from the ability to network with friends and relatives, you can also access different Facebook apps to sell online and you can even market or promote your business, brand and products by using paid Facebook ads.
It’s easy to get started on Facebook because almost all content format works great on Facebook — text, images, videos, live videos, and Stories. But note that the Facebook algorithm prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends.
Twitter is a Social Marketing site for news, entertainment, sports, politics, and more. What makes Twitter different from most other social media sites is that it has a strong emphasis on real-time information — things that are happening right now.
Twitter is also often used as a customer service channel. According to advertisers on Twitter, more than 80 percent of social customer service requests happen on Twitter. And Salesforce calls Twitter “the New 1-800 Number for Customer Service“. There are many social media customer service tools, such as Buffer Reply, available now to help you manage social customer service conversations.
This social networking site enables you to post short text messages (called tweets), containing a limited number of characters (up to 280), to convey your message to the world. With the growing craze for online shopping, Twitter also makes it possible to promote your businesses and even shop directly through tweets.
LinkedIn is now more than just a resume and job search site.
It has evolved into a professional Social Marketing site where industry experts share content, network with one another, and build their personal brand. It has also become a place for businesses to establish their thought leadership and authority in their industry and attract talent to their company.
LinkedIn also offers advertising opportunities, such as boosting your content, sending personalized ads to LinkedIn inboxes, and displaying ads by the side of the site.
LinkedIn is easily one of the most popular professional social networking sites or apps and is available in over 20 languages. It is used across the globe by all types of professionals and serves as an ideal platform to connect with different businesses, locate and hire ideal candidates, and more. It boasts over 400 million members.
LinkedIn is the best social media site for business-to-business marketing.
To that end, 92 percent of B2B marketers prefer to use the platform over all others and a whopping 80 percent of B2B social media marketing leads come from LinkedIn.
Within its massive network of professionals, you’ll find more than 61 million users in senior positions on LinkedIn.
If you’re looking for decision makers who have the power to hire your company, stock your product, or partner with you, LinkedIn is the place to be.
Did you know that 44% of LinkedIn users have an income above the national median? Or that more than 50% of Americans with a college degree use LinkedIn?
It might not be the flashiest social media network, but there’s unlimited potential for connecting with an elite group of professionals who can make a difference for your business.
Pinterest is a place where people go to discover new things and be inspired, quite unlike most Social Marketing sites where engagement is the primary focus.
According to Pinterest, 78 percent of users say that content on Pinterest from brands are useful (much higher than that on other sites).
As Pinterest users want to be inspired to try or buy new things, having a presence on Pinterest could help put your brand on their minds.
Pinterest is where people go to discover new things and be inspired.
Like the other social media sites on this list, there are plenty of ways that you can use Pinterest for business – and not just Pinterest ads.
According to Pinterest, 78 percent of users say that brand content on Pinterest is useful.
So this is a great social media platform to include in your content marketing strategy.
Some of the most popular content on Pinterest includes fashion, food, decor, wedding, workout and DIY-related pins.
In addition, anything with rich visual can thrive on Pinterest.
- Notably, 81% of Pinterest users are female – if you have a predominantly female audience, that’s a compelling reason to invest time in social media marketing on Pinterest.
That’s not to say that men aren’t on Pinterest.
- In fact, 40% of new Pinterest signups are male.
YouTube is a video-sharing platform where users watch a billion hour of videos every day. To get started, you can create a YouTube channel for your brand where you can upload videos for your subscribers to view, like, comment, and share.
Besides being the second biggest social media site, YouTube (owned by Google) is also often known as the second largest search engine after Google.
So, it’s one of the biggest platforms to get started. You can also advertise on YouTube to increase your reach on the platform.
YouTube is the world’s largest video-sharing Social Marketing site that enables users to upload and share videos, view them, comment on them and like them. This social network is accessible across the globe and even enables users to create a YouTube channel where they can upload all their personally recorded videos to showcase to their friends and followers.
Today, YouTube is overflowing with quality content from independent creators and brands who use the platform to deepen customer relationships. As a result, this social media platform is a must for any business interested in harnessing the power of video marketing.
Instagram is a social network where product-based businesses, influencers, and coaches can thrive.
Instagram is a gold mine: 63% of users are between the ages of 18 to 34, with virtually even split between male and female users.
Instagram is a multimedia social media site also owned by Facebook. This social media platform first exploded onto the market thanks to its stunning photo filters.
These days, it also plays host to Instagram Stories, Instagram Live, and IGTV – a new feature for long-form video content seemingly designed to take on YouTube.
With more than one billion users, Instagram provides an incredible opportunity for businesses. If you’re thinking about trying influencer marketing, Instagram has proven to be the most effective platform.
Instagram was launched as a unique social networking platform that was completely based on sharing photos and videos. This photo sharing social networking app thus enables you to capture the best moments of your life, with your phone’s camera or any other camera, and convert them into works of art.
This is possible because Instagram allows you to apply multiple filters to your photos and you can easily post them to other popular social networking sites, such as Facebook and Twitter. It is now part of the Facebook empire.
Brands can get started by setting up and optimizing an Instagram business profile. This will provide access to tons of dedicated business features, including Instagram Insights and Instagram Shopping.
There’s also a way to schedule Instagram posts to help you increase productivity.
According to Alexa rankings, Reddit is one of the top 20 most-visited sites.
Reddit has a unique blend of content and community, with more than 150,000 communities dedicated to every topic imaginable.
With so many niches, there’s a place for every brand and business – it’s a matter of finding the niches where your potential customers are active and diving in.
Users can submit questions or content to each subreddit to be voted up or down by other users. This social media site can be tricky for businesses.
Reddit users prioritize community and contribution over individuality and self-promotion. As a result, it’s best to learn the ropes before you use Reddit to promote your business.
The simplest way to start using Reddit for business is to use Reddit advertising.
Reddit, also known as the front page of the Internet, is a platform where users can submit questions, links, and images, discuss them, and vote them up or down.
There are subreddits (i.e. dedicated forums) for pretty much anything under the sun (and above). Subreddits, however, have different levels of engagement so it’s great to research to see if there are popular subreddits that your brand can be part of. For example, r/socialmedia tends to be pretty quiet so Electrobot is rarely on Reddit.
Besides submitting your content to Reddit and participating in discussions, you can also find content ideas and advertise on Reddit.
Tumblr is another popular microblogging social media site with more than 437 million users.
The social media platform allows you to share text, photos, videos, GIFs, audio clips, links, and more.
And like all of the top social media sites mentioned on this list so far, Tumblr contains content on every topic, niche, and interest imaginable.
Tumblr also lets you customize your blog design. For this reason, many users opt to use their Tumblr account as their website.
Having been owned by Yahoo since 2013, Tumblr serves as a social media cum micro blogging platform that can be used to find and follow things that you like. You can also use it to post anything, including multimedia, to a short-form blog. Moreover, it gives you the flexibility to customize almost everything.
On the surface, a Tumblr blog can look just like any other websites. So many blogs that you come across online might be using Tumblr!
Quora is a holy place where you can share knowledge and gain knowledge and a great place for Social Marketing. You can share your experiences too. The people of Quora asks questions to clarify their doubts. They answer questions to clarify others doubts.
I am on Quora since class 8 and so far so good experience. Here’s my Quora profile in case you want to check out here.
Even if you’re not the top expert on a particular topic, chances are you still know more than others. Quora is a great place to start. This question and answer network allows you to help others on any topic.
Why should you check out Quora? Here are five great reasons:
- You can get exposure to Quora’s millions of monthly visitors worldwide.
- You can demonstrate your expertise on almost any topic.
- You can get insights from experts in any industry.
- You can give direct answers to anyone asking about your business, products, or services.
- You can share content from other websites (including your own) in topic-focused boards on your profile.
Medium may only have 60 million monthly active users, but it’s different to every other social media site on this list.
This social media platform is all about blogging.
Essentially it’s a publishing platform and a social network mashed together. Most articles on Medium are free to read, however, some content is kept behind a paywall.
In other words, Medium can be a great hobby that makes money.
However, most businesses make their articles freely available on Medium in order to increase exposure and drive traffic to their websites.
Besides publishing original content on Medium, it’s quite common for brands to republish their blog posts from their company blog onto Medium to extend their reach.
Who doesn’t know about Wikipedia? A platform that shares over 24 million articles, Wikipedia is by now the largest place from where you can get references. Wikipedia can drive quality referral traffic to your website.
Just sign up as a contributor at Wikipedia and improve the current Wiki pages by editing the existing pages with reference to your website. Just make sure that your web page is absolutely relevant to the topic or it will be marked as spam by the moderators at Wikipedia. You can also link back to relevant sites for Social Marketing.
HubPages is yet another user generated content, and revenue-sharing website where you can share your advice, reviews, useful tips, opinions and insights with hundreds of other authors. Quality HubPages articles are ranked high on Google so it can send you traffic if you write and submit good articles to HubPages with links to your website and a great platform for Social Marketing.
Also, Check out:
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- 97+ Best Affiliate Programs in India – Highest Paying | (2019)
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SEO’ Digital Marketer and Blogger @ electrobot.co